Popzup is quality stuff, and worth every penny - it's only downside is its HIGHLY addictive nature! Real, pronounceable, better-for-you ingredients cuts through the guilt factor, and my gut sensitivities aren't activated since each bag is as wholesome as packaged food can get. Each kernel is huge, fluffy goodness, without a lot of hull or unpopped kernels at the bottom of the bag. I love every flavor, but I have a special place in my heart for the Maple Cinnamon Toast, which isn't too sweet. I recently had an unfortunate experience with an apartment porch thief (I'm doing the apartment living thing while my house is undergoing renovation), and Julie, the CEO herself, took wonderful, personalized care of me. I'll be loyal to the end for Popzup!