I'm an avid popcorn fan and always on the lookout for new flavors and brands to try, so I was delighted to find this Truffle Butter variety at a local market. After trying some from stores as well from PopZup directly, I would say the bags that were shipped direct tasted the most fresh, so I highly recommend ordering from PopZup (at least from my experience). The truffle flavor is not overpowering, the hint of black pepper is a great complement, and overall it has the perfect level of saltiness and butteriness. The real butter as a "powdered" seasoning on the popcorn reminds me a bit of white cheddar popcorn. I love the packaging, ingredients, and the team of people behind PopZup are kind and believe in their product.